Marketing – What Do I Charge?

Marketing – What Do I Charge?

by Mary Dziak
maryI have been asked this quite a few times in the past and I thought I would share our thinking with all of you.

Air duct cleaning definitely has potential for big ticket pricing.  It also has the low ball guy, who uses his advertising to get in the door and then proceed to get the big ticket.  There should be a fair price for a fair service.  It has to be fair to both you the duct cleaner, as well as the customer.

Enough preaching, let’s get down to pricing.  You can have different levels of service to present to your customers so they can choose what is right for them.  We at Air-Care, base our pricing on getting $100 per hour for every hour our crew is on the job.  Our first package might be the “Basic Service”.  It takes us about 1 ½ to 2 hours to do this work, so our charge would be somewhere between $169 and $199.  If that same customer buys an electrostatic air filter at $100.00, we just made $300 for that call.  We are already over the $100 per hour we wanted to make.

graphThe second package might be “Full Service”.  This job includes the basic service (debris removal and register cleaning) and also includes cleaning the air handler and fogging the system with Envirocon, Soot Set and Odor Kill.  This would take between 2 ½ to 4 hours to do.  Our charge:  $450 – $500. Again, if you sold a dryer duct cleaning or an electrostatic air filter, the ticket keeps going up, but not because you started there, you gave the customer legitimate service or products for a fair price.

Our third package might be called “Deluxe” Package.  This would include everything that the other services included, adding the dryer duct, electrostatic air filter, and the outside coil.  This would take approximately 4-5 hours to complete and the charge would be $500-$650.

As you can see, you can make a good dollar for just about any service you provide.

When setting your pricing, all you need to figure out is what do you want to make per hour and how long will each service level take you to do.  It’s as simple as ABC, 123.

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