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Marketing can be low cost and effective!

Let me start off by telling you about my recent vacation. My wife and I and our two small dogs went on a trip in our motor home to Nashville TN and Branson MO. We were gone for 15 days and had a very good time.

We went to the Grand Ole Opray in Nashville and that is great place to visit. The country singers were just wonderful and the feature group was the Rascal Flats.

We then went on to Branson, MO – another great place to visit. There are over 100 shows at Branson and the performers are all very talented and entertaining. You can Google it and see what they have to offer. Like all vacations, it’s fun to go away and it is nice to come back home.

Well, let me change the subject and get back to business. The subject of advertising has been highlighted many times in our past newsletters and is a major part of our training program. Thirty years ago the most popular form of advertising were shared by Yellow Pages, direct mail, local newspapers, radio and TV ads.

These forms of advertising have slowly become less effective for two reasons: the reduced response and the extraordinary cost.

There is an advertising revolution and it is called Pay Per Click (PPC). The Internet has become the major way to communicate and advertise. When was the last time you used the Yellow Page directory to look for something? I would bet that you, like most people, Google it, Yahoo it or Bing it.

With laptops, iPads and smart phones, why would you do it any other way? Many years ago, Air-Care started the transition to the Internet and it is our primary source of advertising. We have saved many thousands of dollars and have had much better results. Ask us how we can help you use this media and take advantage of the power of the Internet.

Thanks for your business.

Richard Papaleo

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