Service is Selling, Selling is Service

When selling to your customers, you want to make them feel alright

So they’ll purchase your services with oh so much delight

But the best way to sell is to offer outstanding service

They’ll feel so comfortable and you won’t make them nervous.

Service is Selling, Selling is Service

Your competition doesn’t know how to serve them well

But your customers are keen and can almost always tell

The company that focuses on offering the best service

From the guy that wants nothing more then forcing them to make a purchase.

Service is Selling, Selling is Service

Serve your customer well and sales will naturally flow

But start with selling instead of serving and empty handed you will go.

Your customers will be delighted, they’ll be sure to tell their friends

But your competitor who only sells will be forced to make amends.

Service is Selling, Selling is Service

So think about our rhyme every time you want to make a dime

Serve before you sell and be sure to do it well

If you forget and only sell

Your customers might tell you to go to heck.

Selling Benefits vs. Features

When you go about selling duct cleaning services, or related indoor air quality products, it’s often best to focus on the benefits rather than the features.

For example, if you are educating your potential customer about the UVC Max36, consider the following features:

  • 16″ Bulb
  • 36 Watt
  • Works silently 24/7
  • Just pennies per day to operate 

Now consider the benefits:

  • Cleaner, healthier indoor air
  • Eliminates germs and viruses in the air system
  • Less sickness in the family
  • Healthier indoor environment
  • Save money by visiting the doctor less 

Do you see the difference between the features and benefits? Most customers don’t care much about the features, but when you are selling, you want to sell the benefits so that the customer can get a good idea of how their life will be better as a result of purchasing your product or service.

So whether it is duct cleaning services, electrostatic air filters, UVC Max36 or anything else, think about how your product or service will improve the quality of life for your potential customer, and then focus on those selling points. You might just see an increase in sales as a result.