President's Corner

Where are you at in the Business Pyramid?
by Richard Papaleo, President

Well winter is about over for most of us and it was a mild one, which helps our industry. So gear up for an early start-up due to the consumer turning on their air conditioning systems which should kick-start your business.

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Using Advertising Dollars Wisely

Investing in Internet advertising has worked well for us
by Mary Dziak, Marketing Manager

Over the years (32 and counting), Air-Care has used several media avenues for advertising.  A lot of money has been spent during this time.  Every time you spend $1 on advertising, you are, in a sense, gambling it.  Will it work?  Will I get my phone to ring? Do I need to do it multiple times to make sure?  What is my ROI? 

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Who Are My Potential Commercial Customers?

How to find commercial prospects in your market
by Wayne Tracy, Operations Manager

It’s very simple – any building that’s not a residential building is a potential commercial account!  Even some residential properties are commercial accounts; apartments & condos are good examples. Sometimes the work will be there simply by asking for it. You need to develop a strategy for contacting the many types of commercial properties in your market and who you need to contact to be sure you are considered when commercial duct cleaning services are needed.

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Selling the UV Light Add-on

How to build a value added add-on into each job
by David Montanaro, Service Manager

Building the Value Part III

So here we are in the third part of our “Building the Value” series. So far we have covered Electrostatic Filters and Decontamination Treatments. You may be asking yourself what’s left; well I saved the best for last. At least that’s my opinion.

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The Service Call

The Introduction and Inspection
by Melanie Sands, Customer Service

We work very hard everyday at providing you, our customer, with the ultimate in customer service.  I thought I would share with you how we train our own service department employees in the proper way of treating our duct cleaning customers. 

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Air-Care Employee Spotlight

Getting to Know Rico Reyes

Rico Reyes was born and raised in the Phillippines and migrated to Guam in 1979. He served in the US Navy for 10 years and was honorably discharged in 1990.

Rico has been with Air-Care since January of 1993 - a total of 19 years! Rico has had many roles over the years, but currently he is in charge of the production department. His favorite thing about working at Air-Care is the small, family atmostphere.

When he's not working at Air-Care, Rico likes to cook and watch football. "I'm proud to be a part of such a great team of many great people", he says.