| by Richard Papaleo, President |
 Happy Valentine’s Day…I hope all of you had a great day. As I am writing this message we have 13 new people here for training from all over the USA. It is uplifting to see the excitement they are showing about getting started in this new service business.
Some of you may have seen our first webinar (How to get started in the Air System Cleaning Business). It was fun to do and we got over two hundred people from all over the world signing up for the event. We plan to have many more of these webinars covering many subjects related to our industry. This is one of the most powerful ways to communicate with our customers and offer additional training and introduction to new products. We are currently designing the subjects and will be contacting all of you with the schedules. Most of you have received notice about our new product, Roxy the odor control product. This will be a great item since you can reactivate it and it will have an extended life. The consumer will love that feature. In the next few weeks you will be contacted again about some more new products that will knock your socks off. I can hardly wait to introduce them to you. We are also developing a program dealing with marketing your service in your local area to help you get more work, so stay tuned. Well that’s enough teasing for now. Thanks for your trust in us and we really appreciate being your partners in this great industry. Talk to you next month.
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Archive for February, 2011
The President’s Corner
Thursday, February 17th, 2011
The Secret to BIG Money
Tuesday, February 15th, 2011| by Mary Dziak |
 We recently held a webinar (a couple of them actually) where we gave information on the procedures and marketing of air duct cleaning.
One of the most important aspects of any service business is to get in front of the customer and sell them on why they should choose you over your competitor. Air-Care has been in the business of duct cleaning for over 25 years. We pride ourselves on being the best duct cleaner in Las Vegas. In saying that, it really doesn’t matter how good we are if we cannot get a customer. We have tried every media for advertising over all these years with successes and failures. I want to share with you the one advertising technique that worked great and gave us our highest closing ratios. We did a direct mail piece that offered “Free Video Inspection” of duct system. “No Obligation”. This was a perfect way to get in front of the customer and show them the air ducts and how dirty they were. It was a “no brainer” sale when the customer would see the dirt built up in their duct system. It takes about 15-20 minutes to sample a couple of ducts and record it. We had a closing ratio of over 70%. This does increase your cost of the job, but it also increases your gross sales. |
Air System Cleaning Steps & Procedures: A Simple List to Follow
Sunday, February 13th, 2011| by Wayne Tracy |
 I’ve been asked a few times over the past few weeks for a simple list of steps to follow for a typical full service system cleaning job. While every job has its own unique circumstances and conditions the following list contains the basic steps for a full service project.
A full service job includes the following (download flyer):
Below are the steps for a full service cleaning:
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